As the world becomes increasingly complex and complicated, simplicity becomes increasingly in demand. We all seek simplicity in small or large measure. We strive to create simplicity at work and at home. While the lives of our early ancestors may appear simple to us, it would not be simple for us to live those lives. This takes us to the root of simplicity: Simplicity is not an absolute quality. It depends on our experience, knowledge, understanding, and skills. Simplicity: A Matter of Design offers a set of terms that will allow us to discuss simplicity in design with precision. It looks into the basics of simplicity and researches more in depth three aspects of design: functionality (simplicity for comfort), aesthetics (simplicity for pleasure) and ethics (simplicity for conscience). There is an extra chapter on simplicity in communication. If there is one quality all designers are seeking it is simplicity. Nevertheless, very little is written on the subject. Simplicity: A matter of design is a very clearly written and illustrated must read for students and practitioners who are intrigued by the concept of simplicity.

Marks of Excellence (first published in 1997) offers a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes. The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space. An invaluable reference tool for design students and graphic designers, the original book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. This revised and expanded edition will include at least 500 new images and 80 pages of new material, bringing this successful title right up to date. Whilst keeping much in common with the original book, this edition will, in appearance and substance add so much that it will appeal to content owners of the old book. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

"Data Design: Visualising Quantities, Locations, Connections" is a beautifully designed, highly practical guide to the graphic representation of quantities, locations, connections and other forms of data, founded on solid design principles. Easy to understand, the book has been created to assist designers, researchers, and writers in expressing visually through points, lines, and areas that which by words, letters, and numbers alone often have difficulty communicating. It describes problems, principles, and solutions for the visual display of information, and presents real-world didactic examples, taken from, for example, the Financial Times and the Wall Street Journal. The book's theoretical basis is strong, but not at the expense of clarity; readers will understand both what to do and why. After a number of introductory chapters that describe what is common to all types of visual displays, the book continues with three main parts that deal with displays showing quantities, locations, and connections. "Data Design" is an essential guide to how data can, and should be, presented in order to effortlessly communicate information with clarity, elegance and style. Highly illustrated and with beautiful simplicity, "Data Design" is an indispensable guide to the clear and effective presentation of information. ""